MARKETING INSIGHTS - PRICE BLD-R What We've Learned.

Never Stop LEARNING

We’ve been marketing new homes for over 20 years. In that time, the most important thing we’ve learned is that there is always more to learn!
We’re happy to share some of what we’ve gathered along the way with you. Let us know what you think and what you’d like to know more about.

February 17, 2022

The Important Step BEFORE ‘Buy Now’

At the recent International Builder’s Show (IBS), the buzz in builder marketing circles revolved around the idea of allowing shoppers to buy new homes entirely online. In a hot market like the one we’re currently in, there may be some...

November 3, 2021

How to Spend 50-80% LESS per Qualified Lead. (You’re welcome.)

Happy budgeting season! The most common question among builder marketers this time of year is: “What do we need to spend on digital marketing in order to generate the results we want?” It’s an important question. We believe that equally...

June 10, 2021

How Well Does Your Website Convert Visitors to Sales Leads? How Good Are Your Leads? And Why Does it Matter?

We get it. If you’re a builder, the last thing on your mind right now is sales leads. Your sales staff are probably spending most of their day sorting through leads and trying to figure who to spend their time...

May 10, 2021

PRICE BLD-R Blows Away Builder Website Benchmarks

We’re so excited to share the initial results of the PRICE BLD-R beta launch across three different home product types; traditional single-family homes, attached/duplex homes and semi-custom homes. The brand-new PRICE BLD-R platform launched on the first home builder website...

April 28, 2021

The New Construction Marketing Podcast

We recently had the opportunity to join Anya Chrisanthon on her podcast to talk about the opportunity for builders to increase market share by leveling the playing field with resale homes. It all starts with making the new home shopping...

March 25, 2021

Buying a new home is more difficult than you think.

It doesn’t have to be. Get ready now to win the (coming) competition with resale. Last month the National Association of Realtors (NAR) reported a 27% reduction in resale inventory nationwide. At the same time, we’ve seen a 19% increase...

February 23, 2021

Overwhelmed by the Volume of Interest?

We Can Help. We keep hearing from builders that they can’t believe the volume of prospects their sales staff is sorting through. They’re saying things like, “we have a wait list in every community” and “our sales staff is overwhelmed.”...

August 30, 2020

It’s Not About You

The age of the customer. We all know that the marketplace has completely shifted in the past 15 years. We know that our buying behavior has changed with the advent of the smart phone and availability of content on the...