Why It WORKS
We believe that new construction ought to be an easy consideration for every home shopper.
In 2019, 64% of all home shoppers were open to buying new construction, but only 9% actually purchased a new home*. That means that last year alone, over 3 million potential sales were lost to resale.
Shoppers cited “hassles around the buying process” and “difficulty in determining a fair price for a new home” as key factors in choosing a resale home over new construction*.
While home builders are investing in online tools (like interactive floorplans, design studios, virtual tours, etc.) to give shoppers the ability to visualize new homes before they’re built, home shoppers still don’t have a simple, interactive new home pricing tool to compare new construction with resale homes. In fact, critical information like what the “base price” includes, what options are available, and how much a shopper can expect to spend to get what they want generally aren’t available online at all.
With time-savings and ease at the top-of-the-list for consumer needs, it is no wonder that resale homes are winning out.
Using the PRICE BLD-R new home pricing app to give your home shoppers the ability to virtually “build” and price estimate your new homes online will eliminate 5 of the “Top 10 Friction Points” that new home shoppers encounter**:
“Pricing for options and upgrades was more than I expected.”
“The process to select options and upgrades was more complicated than I expected.”
“Important details were not disclosed early enough.”
“Details about the complete cost of the home were not readily available.”
“Builder sales reps were pushy/not knowledgeable.”
PRICE BLD-R not only simplifies the process for home shoppers, but most importantly, it delivers highly-qualified leads to sales staff along with an overview of the plan and features that the shopper wants – saving both the shopper and the sales staff valuable time on the way to a purchase contract.