At the recent International Builder’s Show (IBS), the buzz in builder marketing circles revolved around the idea of allowing shoppers to buy new homes entirely online. In a hot market like the one we’re currently in, there may be some buyers so desperate for a home that they will purchase a lot and plan, sight-unseen,...

Happy budgeting season! The most common question among builder marketers this time of year is: “What do we need to spend on digital marketing in order to generate the results we want?” It’s an important question. We believe that equally important are, “How do we squeeze the most impact out of every marketing dollar we...

We get it. If you’re a builder, the last thing on your mind right now is sales leads. Your sales staff are probably spending most of their day sorting through leads and trying to figure who to spend their time with.  However, stick with us, we think the conversation might be more applicable than you...

We’re so excited to share the initial results of the PRICE BLD-R beta launch across three different home product types; traditional single-family homes, attached/duplex homes and semi-custom homes. The brand-new PRICE BLD-R platform launched on the first home builder website in early 2021. We now have more than 3 months of data and honestly, we’re...

We recently had the opportunity to join Anya Chrisanthon on her podcast to talk about the opportunity for builders to increase market share by leveling the playing field with resale homes.  It all starts with making the new home shopping process as easy as possible. Join us on the podcast to learn more…

It doesn’t have to be. Get ready now to win the (coming) competition with resale. Last month the National Association of Realtors (NAR) reported a 27% reduction in resale inventory nationwide. At the same time, we’ve seen a 19% increase in new home sales. This market is clearly demonstrating that less competition from resale homes...

We Can Help. We keep hearing from builders that they can’t believe the volume of prospects their sales staff is sorting through. They’re saying things like, “we have a wait list in every community” and “our sales staff is overwhelmed.” At first glance “overwhelming demand” seems like a great problem to have. However, builders may...

The age of the customer. We all know that the marketplace has completely shifted in the past 15 years.  We know that our buying behavior has changed with the advent of the smart phone and availability of content on the internet.  But understanding what the change looks like, and why, is one of the most...