Why It WORKS

We believe that new construction ought to be an easy consideration for every home shopper.

Unfortunately, right now, you’re losing more potential buyers from your website than you realize. If you’re like most builders, you’re currently converting somewhere between 0.5% – 2% of your web visits to sales leads.

Have you thought about what’s happening to the other 98% – 99.5% of shoppers that visit your website? Most builders don’t. It’s critical to understand that a “complicated process” and “lack of price transparency” are critical barriers that keep shoppers from moving beyond your website and becoming sales prospects.

If the goal of every marketing dollar spent is the conversion of a shopper to a sales lead and then to a sale, eliminating the barriers new home shoppers face at every step of the way is the name of the game.

Builders that have implemented the PRICE BLD-R platform to help overcome these barriers are seeing the following results*…

• When given the opportunity, 25% of web visitors choose to “Build & Price” the builder’s homes through the PRICE BLD-R platform link on the builder’s website.
• Once within the PRICE BLD-R platform, web visitors convert to high-quality sales leads at an average of 4.7%, increasing the builder’s overall web visit-to-sales lead conversion rate by 38%.
• In 2021, 25% of the builders’ sales came from PRICE BLD-R leads.

*Results are averages in 2021 across all of the builders using the PRICE BLD-R platform.

By delivering better qualified sales leads, the builder sales staff is freed up to spend more time creating a great customer experience with real buyers, versus weeding through a lot of unqualified prospects. And without pricing surprises as they go through the purchase process, buyers report a better customer experience, which translates to better reviews.

Not convinced? Download our White Paper to learn more about the research and background that supports the need for a market shift.